DUBAI: Fatafeat, the Arab cuisine network of Warner Bros. Discovery Channel, is set to gamify its culinary format for the first time with the launch of its latest series, “Escape Kitchen”.
Starting next month, each episode will feature bosses trapped in an escape room, with 45 minutes on the clock to win the game.
The move is part of the company’s plans to expand its range of content formats.
“We are introducing new formats that have never been done by the network or other Arab entertainment players,” said Jami Cooke, chief executive of Warner Bros. Discovery CEE, Baltics, Middle East, Mediterranean and Turkey, told Arab News in a separate interview.
The cooking game show will feature an extensive roundup of Fatafeat’s resident chefs, including Manal Al-Alem, Tarek Ibrahim and Sumaya Obaid.
Teams will search for clues and solve puzzles to unlock a secret recipe, as well as the location of the ingredients, kitchen appliances and tools needed to prepare the dish. The losing team will have to deal with the consequences with comic challenges.
“For a brand as iconic and ingrained in every Arab household as Fatafeat, the network must continue to innovate and look for ways to cater to a burgeoning new wave of consumers, while keeping loyal fans engaged with fresh content and “Escape Kitchen” is another important step in this powerful content strategy,” Girgory Lavrov, Head of Fatafeat, said in a statement.
Fatafeat is a key part of the company’s strategy in the region. “This plays an important role in our regional strategy and allows us to continue to innovate in our content and assets to ensure an elevated experience for our viewers and partners,” Cooke told Arab News.
Before the end of the year, he added, Fatafeat will launch two new shows – “Chef on a Bike”, which defends a Saudi horsewoman, and “Musical Food Show”, which highlights a modern Arab family and its food culture through the art of music.
“Escape Kitchen” will be available on beIN #351 from November 1 and on the Discovery+ library of streaming platforms, StarzPlay and Jawwy TV, from November 4, with a weekly release of two episodes.