COLORS launches new local talent show “Hunarbaaz – Desh Ki Shaan”

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The live audience will become the “super judge” and decide the fate of the contestants.

“Your talent will shine no matter who you are, where you’re from or what you do!” India is a land full of talents, it is our pride and that we find in the different nooks and corners of the country. Giving these talented prodigies a platform to showcase their extraordinary “hunars” and fulfill their dreams will be COLORS’ new talent show “Hunarbaaz – Desh Ki Shaan.” The show promises to open its arms to all who have talent, transcending all boundaries of religion, gender, socioeconomic status, geography or physical ability. Leading the show and taking care of nurturing these hunarbaaz and their crafts will be the mainstays of Bollywood; legendary superstar Mithun Chakraborty, ace filmmaker Karan Johar and multi-talented diva Parineeti Chopra. TV power couple Bharti Singh and Haarsh Limbachiyaa will host the show with their ticklish comedic style and charm! Produced by Frames Production, “Hunarbaaz- Desh Ki Shaan” will make its long-awaited premiere on January 22, 2022 and air every Saturday and Sunday at 9 p.m.

Speaking about the show, Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18 said, “At COLORS, we have always strived to bring innovative and diverse indigenous content to our viewers through shows fiction and non-fiction. . We are excited to start the new year off with a bang by adding a new local talent show “Hunarbaaz- Desh Ki Shaan” to our variety offerings. It’s just the beginning, and we look forward to a great and exciting year with some amazing shows in the pipeline.

The round of auditions for ‘Hunarbaaz- Desh Ki Shaan’ saw an array of talent crossing different genres. From flautists, acrobatic dancers, stand-up artists, rappers, beatboxers, magicians to gymnasts and many more hidden talents, the show will be filled with a powerful lineup of never-before-seen acts. While an 11-year-old Anirban from Kolkata will soothe your soul with his ability to play the flute, a magician from Mumbai, Rajesh Kumar, will captivate the nation with his jaw-dropping act. The spectacular performance by acrobatic duo Sanchita and Shubrato will be a visual delight while Akash Singh’s jaw-dropping pole act will raise the bar even higher. The contestants appearing on the show are extremely talented and are backed by many inspiring stories that will leave viewers in awe of them. Moreover, the show will empower the live audience to choose their favorite Hunarbaaz and be the “super judge”. For any contestant, 70% of the weighting of the overall score will rest with the live audience while the judges will hold 30% of the weighting. To qualify, each competitor must achieve a combined score of 80%.

Manisha Sharma, Content Director, Hindi Mass Entertainment, Viacom18, said, “We are thrilled to launch, for the first time, our own in-house talent show ‘Hunarbaaz-Desh Ki Shaan’. It will provide a platform for the country’s untapped and unique talents to showcase their craft to millions of people. The show’s most unique factor is that it puts the majority of power in the hands of the live audience to decide the fate of the Hunarbaaz. We have a distinctive jury including Mithun Chakraborty, Karan Johar and Parineeti Chopra who will mentor and guide the contestants on their journey. We saw some incredible talent during the audition phase and are looking forward to a great season.

Ranjeet Thakur, Frames Production, said, “India has a plethora of talent that can be found in the most unexpected places. Our goal with ‘Hunarbaaz- Desh Ki Shaan’ is to harness all these undiscovered talents and give them a platform that recognizes them. We saw some interesting, bizarre, and impressive acts that left the judges and audience awestruck. We are certain that as we move forward, these contestants will receive the right upbringing and grooming under the able guidance of our judges who will make these Hunarbaaz truly our Desh Ki Shaan.

Mithun Chakraborty said, “My compliments to the entire Hunarbaaz-Desh Ki Shaan’ team for bringing such a wonderful show to life. I’ve been on many reality shows in the past, but what I saw on this show is truly exceptional. I am sure that all the Hunarbaaz who perform on stage will leave the audience amazed with their deeds and make our country proud of their art.

Karan Johar said, “I couldn’t be more thrilled to be part of a show that celebrates people’s talent and puts it on display for the whole country to notice. Being part of ‘Hunarbaaz-Desh Ki Shaan’ is an honor and a great responsibility for me to judge and support budding talents from all over the country. I’m ready and motivated to give India their first Hunarbaaz and can’t wait to have Mithun da and Parineeti by my side!

Parineeti Chopra said, “Talent shows have always held a special place in my heart and I have always wanted to be a part of it. I am happy to make my TV debut with “Hunarbaaz-Desh Ki Shaan” and connect with so many talents from across the country. It’s amazing to listen to their inspiring stories and there is so much to learn from them. It is an absolute honor for me to share this stage with Karan Johar and Mithun Da and I look forward to this incredible new journey.

Host Bharti Singh said, “It’s always a pleasure to work with COLORS and I’m happy to team up with Haarsh to host ‘Hunarbaaz-Desh Ki Shaan’. I wanted to continue working during my pregnancy and being on film sets in the midst of amazing talents fills me with happiness. As an artist from a modest background, it is very gratifying to see so many people pursuing their passion and making it to the big stage. I wish the best to all applicants and hope they all achieve their dreams. Haarsh Limbachiyaa added, “I am so happy to be part of this journey with my better half hunarbaaz Bharti. ‘Hunarbaaz- Desh Ki Shaan’ will feature amazing acts performed by top talents and we want the audience to join us and support them.

The channel has developed a strong digital marketing and dissemination strategy for “Hunarbaaz-Desh Ki Shaan”. Digitally, the campaign will be driven by engaging fan and influencer engagement activities. To put hunar in the spotlight of the Colors TV universe, daily shoutouts will be given to several talented people on the platform through the Hunar Hour activity. On launch day, COLORS TV’s social media handles will ring out in a 24-hour celebration showcasing different types of hunar every hour on the page and ultimately leading audiences to the show’s grand launch. The best hunar will also be rewarded. As part of the influencer engagement, top influencers will create videos showcasing their hunar and encourage audiences to upload talent videos as well. These videos will be further amplified via influencers on platforms namely Takatak, Moj, Josh and Instagram. Additionally, a 10-day campaign has been planned to promote the wide range of talents through the airing of promos on Hindi News, Hindi Movies, Hindi Music, Kids and Regional Genres. Launch day print ads are planned in key markets targeting top publications through a combination of broadsheet and premium ads.

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