Colors has announced the launch of a new local show, “Hunarbaaz – Desh Ki Shaan”, which aims to provide talented prodigies with a platform to showcase their extraordinary “hunars” and fulfill their dreams. The announcement comes after India’s Got Talent, the Indian adaptation of the international format titled “Got Talent” which is created and owned by Syco and Fremantle, was transferred to Sony Entertainment Television from Colors earlier this year.
‘Hunarbaaz- Desh Ki Shaan’, produced by Frames Production, will premiere on January 22, 2022 and air every Saturday-Sunday at 9 p.m.
The show promises to open its arms to all who have talent, transcending all boundaries of religion, gender, socioeconomic status, geography, or physical ability.
Directing the show and taking charge of feeding these “hunarbaaz” and their crafts will be the mainstays of Bollywood; actor Mithun Chakraborty, filmmaker Karan Johar and actor Parineeti Chopra.
Bharti Singh and Haarsh Limbachiyaa will host the show with their comedic style.
Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18 said, “At Colors, we have always strived to bring innovative and diverse indigenous content to our viewers through fiction and non-fiction shows. fiction. We are excited to start the new year off with a bang by adding a new local talent show “Hunarbaaz- Desh Ki Shaan” to our variety offerings. It’s just the beginning, and we look forward to a great and exciting year with some amazing shows in the pipeline.
The round of auditions for ‘Hunarbaaz- Desh Ki Shaan’ saw an array of talent crossing different genres. From flautists, acrobatic dancers, stand-up artists, rappers, beatboxers, magicians to gymnasts and many more hidden talents, the show will be filled with a powerful lineup of never-before-seen acts.
The show will empower the live audience to choose their favorite ‘Hunarbaaz’ and be the ‘super judge’. For any contestant, 70% of the weighting of the overall score will rest with the live audience, while the judges hold 30% of the weighting. To qualify, each competitor must achieve a combined score of 80%.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “We are thrilled to launch, for the first time, our very own in-house talent show ‘Hunarbaaz-Desh Ki Shaan’. It will provide a platform for the country’s untapped and unique talents to showcase their craft to millions of people. The show’s most unique factor is that it puts the majority of power in the hands of the live audience to decide the fate of the Hunarbaaz. We have a distinctive jury including Mithun Chakraborty, Karan Johar and Parineeti Chopra who will mentor and guide the contestants on their journey. We saw some incredible talent during the audition phase and are looking forward to a great season.
Ranjeet Thakur, Frames Production, said, “India has a plethora of talent that can be found in the most unexpected places. Our goal with ‘Hunarbaaz- Desh Ki Shaan’ is to harness all these undiscovered talents and give them a platform that recognizes them. We saw some interesting, bizarre, and impressive acts that left the judges and audience awestruck. We are certain that as we move forward, these contestants will receive the right upbringing and grooming under the able guidance of our judges who will make these ‘Hunarbaaz’ truly our ‘Desh Ki Shaan’.
Mithun Chakraborty said, “My compliments to the entire Hunarbaaz-Desh Ki Shaan’ team for bringing such a wonderful show to life. I’ve been on many reality shows in the past, but what I saw on this show is truly exceptional. I am sure that all the Hunarbaaz who perform on stage will leave the audience amazed with their deeds and make our country proud of their art.
Karan Johar said, “I couldn’t be more thrilled to be part of a show that celebrates people’s talent and puts it on display for the whole country to notice. Being part of ‘Hunarbaaz-Desh Ki Shaan’ is an honor and a great responsibility for me to judge and support budding talents from all over the country. I am ready and motivated to give India its first ‘Hunarbaaz’ and I can’t wait to have Mithun da and Parineeti by my side!”
Parineeti Chopra said, “Talent shows have always held a special place in my heart and I have always wanted to be a part of it. I am happy to make my TV debut with “Hunarbaaz-Desh Ki Shaan” and connect with so many talents from across the country. It’s amazing to listen to their inspiring stories and there is so much to learn from them. It is an absolute honor for me to share this stage with Karan Johar and Mithun Da and I look forward to this incredible new journey.
Bharti Singh said, “It’s always a pleasure to work with Colors and I’m happy to team up with Haarsh to host ‘Hunarbaaz-Desh Ki Shaan’. I wanted to continue working during my pregnancy and being on film sets in the midst of amazing talents fills me with happiness. As an artist from a modest background, it is very gratifying to see so many people pursuing their passion and making it to the big stage. I wish the best to all applicants and hope they all achieve their dreams.
Haarsh Limbachiyaa added, “I am so happy to be part of this journey with my better half ‘hunarbaaz’ Bharti. ‘Hunarbaaz- Desh Ki Shaan’ will feature amazing acts performed by top talents and we want the audience to join us and support them.
The channel designed a marketing and digital strategy for “Hunarbaaz-Desh Ki Shaan”. Digitally, the campaign will be conducted through fan and influencer engagement activities.
To put ‘hunar’ in the limelight of the Colors TV universe, daily shoutouts will be given to several talented people on the platform through the ‘Hunar Hour’ activity.
On launch day, Colors TV’s social media handles will ring out in a 24-hour celebration featuring different types of “hunar” hourly across the page and ultimately leading the audience to the show’s grand launch.
As part of the influencer engagement, top influencers will create videos showcasing their “hunar” and invite audiences to upload talent videos as well.
These videos will be further amplified via influencers on platforms namely Takatak, Moj, Josh and Instagram.
Additionally, a 10-day campaign has been planned to promote the wide range of talents through the airing of promos on Hindi News, Hindi Movies, Hindi Music, Kids and Regional Genres. Launch day print ads are planned in key markets targeting top publications through a combination of broadsheet and premium positioning ads.
Meanwhile, the ninth season of India’s Got Talent premieres on January 15 and airs every Saturday and Sunday at 8 p.m. on Sony Entertainment Television.