“The Masked Singer Brasil” was one of Globo’s new productions in 2021. Since its debut it has been a hit with audiences. In August, specifically on the show aired on the 24th, the show with costumed artists broke an audience record in São Paulo, with 22 points and 38%, and in Rio de Janeiro the reality show scored 25 points, with 43%.
With the success of the talent competition presented by singer Ivete Sangalo, the channel is analyzing a new program called “Alter Ego”, a talent competition that will be broadcast by American Fox.
In the show, which has yet to be released, the singers show up hidden behind a virtual character or a virtual character, something very similar to “The Masked”, where participants perform entirely in costume.
In the photos published by American Fox, four judges assess the musical talent of the participant who will not show his face, and will have to create his own virtual avatar to take the stage. With motion sensors, whatever he does behind the scene, the avatar will do it in 3D in front of a jury made up of Alanis Morrissette, will.i.am and Nick Lachey.
In the United States, “Alter Ego” will be released on the 22nd and will be analyzed by the management of Globo. If the result is positive, the talent show could enter the calendar in 2022.
If the competition has a good audience and significant ramifications, the channel will start negotiating the rights and creating a national version. It should be noted that due to the technology, the cost of formatting is quite high.