Netflix scored with its original reality series such as Sell Tampa and its predecessor, sell sunset. He struck gold again, but this time with his first original African reality show, Young, Famous & African. The series follows the lives of some of the continent’s biggest celebrities. It is based in Johannesburg, although the actors hail from different parts of the country. The series was in the Top. 10 for several days and is currently on the “trending” list on the streaming platform.
Peace Hyde, one of its co-creators, spoke about the show in an interview with Quartz. Hyde set out to show viewers “another side of Africa”. “When you see a lot of Western representations of Africa, in a positive light, it usually draws from our rich culture, our heritage, our traditions, our clothes, our food,” she said. “But I would really like to see a cosmopolitan Africa.”
The show features nearly a dozen of Africa’s biggest sensations. The cast currently includes: Khanyi Mbau, a South African actress, television host and recording artist; Diamond Platnumz, a Tanzanian artist; Naked DJ, a South African DJ, radio host and record producer; Zari the Boss Lady, a Ugandan businesswoman; Swanky Jerry, famous Nigerian fashion designer; Andile Ncube, South African radio and television presenter; Nadia Nakai, South African rapper and songwriter; Annie Macaulay-Idibia, Nigerian model, presenter and actress; Kudzai Mushonga, a Zimbabwean businessman; Innocent ‘2Baba’ Idibia, Nigerian musician, singer, songwriter and record producer; and Kayleigh Schwark, South African footballer and fitness enthusiast.
Africa has been a hot commodity in recent years for content, especially on streaming platforms. The reality series is Netflix’s expansion into its current library of African originals. Amazon Prime Video recently signed its first content deals in Africa, promising its own programming featured on African talent and storylines.