Dream Factory was created by Elsubie Verlinden, director of 33 and Me Talent Agency and producer of the International Arts Talent Showcase (IATS). It aims to provide a platform for young people to showcase their talents in the fields of singing, dancing, acting and modeling while providing them with opportunities in arts education.
The talent search will feature promising talent from all nine provinces of South Africa and will coincide with Youth Day in the country. It follows a series of training workshops led by American songwriter, music producer and casting director Nate Butler, in East London, Cape Town and Johannesburg.
The talent on dream factory will be identified and developed by IATS with the goal of performing on the world stage at the International Modeling and Talent Association, the largest talent convention of its kind in New York.
“The inspiration behind dream factory is to manufacture and grow dreams, nurture and educate talent through the entertainment and fashion industry,” said Verlinden. “Workshops and training are delivered by local and international industry professionals. This allows talented individuals to grow and perfect their craft with the ultimate goal of positioning them to work professionally in the industry… The ultimate goal of dream factory television show is to motivate budding artists to pursue their dreams.
Verlinden, who is also a successful actress, said the TV show would just be the starting point for budding local artists. She said when she started in the industry, she found a lack of mentors and training opportunities to help her advance her career. She starred in Leon Schuster Mr. Bones 2 and several television series including Binnelanders, Egoli and Scandal. She also racked up a long list of accolades over a 25-year career.
dream factory will also feature Atlanta-based songwriter, producer and casting director Nate Butler, who presented a number of entertainment-related educational workshops in South Africa in May. Butler was also on the local jury in three provinces.