While the concept of the TV talent show may be antiquated, with the glory days of The X Factor but a distant memory, our appetite for new music has arguably never been stronger.
As audience investment in Saturday night primetime pop shows waned, social media quickly became the go-to place to discover new artists. With TikTok increasingly capable of breaking emerging talent, it was only a matter of time before Simon Cowell transferred his skills to social media.
Today, TikTok, Syco Entertainment, Universal Music Group, Republic Records and Samsung announce a groundbreaking new musical adventure: StemDrop.
Launching later this month with the help of songwriting pioneer Max Martin, StemDrop seeks to lead a “new evolution in music collaboration, curation and artist discovery”.
Here’s everything you need to know about it.
What is StemDrop?
Simply put, StemDrop is a collaborative project of big names in the music industry. encompassing management, labels and creatives.
StemDrop will see artists upload their TikTok music; think of it as the 2022 equivalent of the TV show audition process.
User submissions will be their own rendition of a song written by global hitmakers Max Martin (Britney Spears, Katy Perry), Savan Kotecha (One Direction, Cher Lloyd) andby Ali Payami (Taylor Swift, The Weeknd).
The ‘auditionees’ will receive the stems separate from the track; its isolated elements, including instrumentals, bass lines and vocal tracks.
This will provide a basis for artists to pull off said stems and create their own music from its individual parts; the song may be performed in any manner the artist deems appropriate.
From there, they’ll upload their work and hope to impress Universal Music Group bosses; the objective being to recruit new talents in its Republic Records division.
What is Max Martin’s involvement in StemDrop’s song Red Lights?
On October 26, StemDrop will release a 60-second clip of a new track – Red Lights – co-composed by Swedish songwriting legend Max Martin, alongside Savan Kotecha.
In this process, the song itself is in the foreground.
Wait, so the song will be mixed on TikTok?
Yes – TikTok will host a “StemDrop” mixer app. This will empower TikTok’s billion-strong community’experiment with individual effects, harmonies and melodies to create and upload their own unique version of the song.
What did Simon Cowell say about StemDrop?
Speaking on the launch of the project, Syco Entertainmentit is Simon Cowell comments: “Hit songs are like diamonds and they can change an artist’s career overnight. With tens of thousands of songs uploaded every day, this idea will give budding artists the opportunity to collaborate with some of the most famous songwriters in the world.
“The premise was always very simple… ‘What if the best songwriters in the world wrote a song for the world…….?’ We have no idea what’s going to happen. I know there are so many incredibly talented people trying to stand out and I hope and believe it could make a big difference in their careers.
“It says a lot about Max Martin, Savan and Ali that they decided to give this song to the TikTok community to record and collaborate with.
“And I want to thank them so much for believing in this idea. Also, I want to thank TikTok, Samsung and Universal for their support and enthusiasm. Again, their passionate support of talented people is amazing.”
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What did TikTok say about StemDrop?
Ole ObermannGlobal Head of Music at ICT Tacsaid, “We’re thrilled to finally announce StemDrop to the world. Some of the biggest names in entertainment, music and tech are coming together to power music discovery in ways never seen before, using the power of TikTok to unearth new talents.
“Every day, brilliant and unknown artists and songwriters turn to TikTok to share their music and find a global audience; StemDrop will shine a light on this talent and serve as a springboard to help them build their careers.”
What do you think of the idea? Let us know about our social networks.
Item images: Shutterstock/StemDrop.