Whether it’s The X Factor vs. Strictly or Britain’s Got Talent vs. The Voice, Simon Cowell isn’t child’s play when it comes to ratings warfare.
But the media mogul is about to face competition from a formidable challenger – himself.
I can reveal that Simon is making plans for a new talent show that will screen on a rival ITV network, the channel he’s stayed with since she turned him into a household name on Pop Idol ago. 20 years.
This latest TV project could be his first foray into streaming, as insiders say he wants to work with Netflix.
A source said: “Simon never rests on his laurels. He is constantly thinking creatively of new ideas and shows, innovating and evolving all the time.
“This is one of the secrets of his huge success over the years.
“He told friends he was fed up with competitors trying to beat the mark, so he decided he would do it himself.
“He has vowed that his next show will be bigger and better than BGT.
“He’s weighing his options and wondering if he would put it on a terrestrial channel or a streaming site. Simon has a big vision and the likes of Netflix has hundreds of millions in their coffers to help make this a reality.
“Considering he’s responsible for some of the most successful entertainment formats of the century, streaming executives should desperately want to bring this Cowell magic to their platform. “
Simon envisioned his new passion project after the announcement in January that Britain’s Got Talent would be postponed until 2022 due to fears for the safety of Covid.
The X Factor is also expected to make a return next year, having been on hiatus since 2019.
Last month, Simon made his long-awaited return to work filming America’s Got Talent.
This followed months after he broke his back in an electric bicycle accident at his Malibu home in August.
Simon may have spent this time recuperating, but he certainly didn’t put the planning on hold.
Sue gets into an old writing bump
MEL GIEDROYC admitted her professional partnership with former Bake Off co-host Sue Perkins wasn’t always smooth and light.
Tensions arose between the two, who have known each other for 33 years, over Mel’s debut novel The Best Things.
It became a bestseller after its release in April.
Mel said: “I didn’t let anyone read it [before publication]. I didn’t let Susan read it and she was a little upset. I was afraid. It was intimidating.
Although the book kept her busy, TV work was so scarce during lockdown that Mel ended up trying to recapture Bake Off’s glory days by hosting home cooking contests.
She revealed during a talk at the Hay Festival: “I realized we hit a low point in February when we all decided to do a blind chutney tasting competition.
“It’s the middle class, it’s sad and hopeless.”
BRIDGERTON actor Freddie Stroma landed a role in The Suicide Squad.
The British star, who played Prince Friedrich on the Netflix sensation, will be Vigilante on DC’s supervillain show Peacemaker.
It’s a spin-off from the upcoming movie starring Idris Elba and Margot Robbie.
Curtis’ sincere support
CURTIS Pritchard has at least one fan of her appearance in a car crash on Hollyoaks – Love Island ex Amy Hart.
The dancer and his brother AJ have been harassed by viewers and former cast members of the soap opera Channel 4 this month after clips of their wooden game went viral.
But Amy, who was forced to leave the Love Island 2019 series after Curtis broke her heart, said, “It’s good that he’s branched out and tried new things. Diversity is longevity.
It comes after Hollyoaks confirmed the couple’s exit last week and the brothers broke their silence.
The strictly professional former dancer AJ said of the backlash: “It’s not something I’m going to waste my energy and time on.”
CORONATION Street debutant Charlotte Jordan has had her contract extended.
Confirming last month’s The Sun story, the actress, who plays Daisy Midgeley, told Digital Spy: “I’m definitely here until September.
“I’ve moved here to Manchester now, just in time to get this started for Daisy.”