Sony Entertainment Television Acquires Rights to Popular Culinary Reality Show Masterchef India

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has found a new home in Sony Entertainment Television. The popular channel has acquired the rights to Endemol’s internationally revered culinary reality format Shine India in India. The series is world famous and was even crowned as the most successful culinary television format by Guinness World Records in 2017.

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The highest-rated show created by Franc Roddam is produced in more than 50 countries around the world and broadcast in more than 200 territories.

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is watched globally by over 250 million viewers as it has over 64 local versions and over 10,000 episodes, with over 500 landmark seasons. It should be noted that the first two seasons of MasterChef aired on Star Plus in India.

Now, as it is relaunched on SET India, the channel’s head of programming Sonal Yadav said: “MasterChef has revolutionized the global food landscape, changing the way cooking is perceived while transforming the lives of amateur chefs. around the world who have a passion for cooking. . The pandemic has seen a rapid increase in the number of home chefs who have embarked on culinary adventures by experimenting and concocting cooking recipes. Hence, now is the time to create a platform like MasterChef India that shines a light on these aspirants.

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She went on to add that she was delighted to partner with Endemol Shine India to bring the new season which will celebrate India’s diverse gastronomic excellence. Rishi Negi, CEO of Endemol Shine India, added, “India has a wide array of talented chefs who can impress and surprise in the kitchen. We at Endemol Shine India are delighted to partner with Sony Entertainment Television for one of our flagship formats and look forward to cooking up another delicious season of MasterChef together.

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The series consists of an esteemed jury of renowned chefs and culinary experts, the show aims to find the best amateur cook in the country, who not only shows off their culinary skills, but also learns the elements of good taste. with the other small details. culinary arts such as presentation, technical details and the science behind it all.

Article first published: Tuesday, August 16, 2022, 7:16 p.m. [IST]

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