The split between the Dallas Cowboys Cheerleaders: Teaming Up reality TV and Country Music Television still haven’t added up, and without anyone talking, it remains a mystery.
What we do know: The long-running show’s popularity – it has millions of social media followers and continues to garner acclaim – suggests it will find a platform, either on traditional TV or on a streaming service. A Cowboys spokesperson would not comment further, but acknowledged talks are ongoing.
In late March, the Cowboys announced in a press release that the cheerleaders “look forward to continuing the exclusive journey with ‘America’s Sweethearts’ on a new platform” and did not cite any additional details about a split. CMT did not respond to emailed requests for comment.
“I hope to continue their stories with our fans more globally as we are in the process of negotiating a new partnership and look forward to continuing to showcase DCC on a new platform,” said Dallas Cowboys manager Kelli Finglass. Cheerleaders. said in the press release.
Although CMT has not publicly acknowledged the show’s March departure, make the team crew members would have received an SMS telling them that the show was not renewed.
Dallas journalist Sarah Hepola, who produced an eight-episode podcast series about cheerleaders titled girls of america for Texas monthlyalso received a text message from showrunner Peter Sazuly confirming the non-renewal.
“It was a real surprise for the people who worked on the CMT show,” Hepola said. “They were very shocked by it. Considering it was a regular gig for a lot of them, it was very disappointing. It was something they relied on to pay their bills, and all of a sudden it has disappeared.
Hepola said she was also “very surprised because CMT has repeatedly touted this show as their oldest and most popular show. They don’t have a lot of standout titles – and this is the one they really had.
“I just couldn’t understand how CMT would decide to cut the strings on a rather plug-and-play show.”
Who left whom and why became the biggest questions after the split.
Days before the announcement, team owner Jerry Jones sent a confidential $2.4 million settlement paid to four cheerleaders in May 2016 following accusations of voyeurism by a team executive and to a lawsuit filed by congressional aide Alexandra Davis, who claimed that Jones was her biological father. Davis dropped the suit in April.
“My first thought was, ‘oh, the Cowboys decided to close up here because this is, this looks like a pretty tough offseason at this point,'” Hepola said. “We have scandals that come out, we have gossip going around, you know. Maybe now is not the time to have reality TV cameras lurking – which made perfect sense to me. But of course, I never heard confirmation of that.
Steve Carbone, the Frisco-based blogger known as Reality Stevespeculated that it was a CMT decision, but “that story kind of died out, and it’s not like any show really focused on that or touched on that.
“[But] controversy creates money, and I don’t see that as a deterrent for a streaming service.
CMT had been airing the program since 2006. Produced by Los Angeles-based Triage Entertainment, the series follows 36 cheerleader hopefuls from the first day of auditions through a month-long boot camp. Throughout 16 seasons, it has become CMT’s most popular and longest-running series, according to the statement.
Cheerleaders have been an institution since 1972. They embrace their civic identity and raise money for charities and donate their time to causes. They have a huge following and endured controversy from the 1980s through the 2000s.
Fans can always follow the cheerleaders – almost anywhere. Their website keeps fans up to date with team news. The cheerleaders have their Facebook pagewhich has over a million subscribers, and they are featured on a site run by CMT Facebook page, which also has over a million members. The team’s other social media accounts have hundreds of thousands of followers. The CMT Cheerleader Schedule is available to stream at Paramount+ on Amazon Prime.
On the cheerleaders’ CMT fan Facebook page, several followers expressed bewilderment at the show’s absence, but are hopeful that another platform will pick it up.
Wendy L. Patrick, media commentator and behavioral analyst, said it’s no surprise that a reality show about cheerleaders resonated with viewers, calling the show “the perfect blend of un- fantasy fiction.
“Rooting for characters who demonstrated both talent and tenacity, viewers bonded with the vulnerability that comes with competition, evoking both a sense of identification and admiration,” Patrick said.
Even though it has gone dark, the series is recognized. In June, the show was nominated for Best Sports Show at the Critics’ Choice Real TV Award. make the team lost at Cheera Netflix sports docuseries filmed mainly in Corsica.
Cheer represents the Navarro College Cheer Team. So the interest in a series about cheerleading — in Texas no less — is apparently there.
Carbone said a taker is imminent. He predicted Hulu, HBO Max or Discovery+ as likely candidates.
“With a 16-year run on CMT, and now needing a new home, and with so many different streaming platforms, I can’t imagine they couldn’t find another home,” said Carbon.