United Arab Emirates: Sheikha Latifa attends a talent show in Dubai held simultaneously in the metaverse

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Dubai: Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority (Dubai Culture) and member of the Dubai Council, attended a unique talent show at the famous Museum of the Future (MOTF ), marking Italian fashion and The beginnings of the Istituto Marangoni design school in the Middle East in Dubai.

The innovative concept blended the physical fashion show at MOTF with digital catwalks in the metaverse, showcasing the designs of five top students from Istituto Marangoni’s fashion design courses. The talent show took place simultaneously at the Museum of the Future and in the Metaverse. Real models were joined on the catwalk by their avatars, resulting in a unique event combining tradition and innovation and where reality and virtual reality coexisted.

Located at Gate 8 of the Dubai International Financial Center, Istituto Marangoni Dubai offers undergraduate and professional courses in fashion, interior design, product design and visual design.

Sheikha Latifa during the event
Image Credit: Supplied

design center

Sheikha Latifa said: “The Dubai branch of Istituto Marangoni is a valuable addition to the city’s burgeoning creative and cultural landscape. Its diverse offering will provide creatives in Dubai and the region with the right tools to launch their careers in design.

She added that Dubai had cemented its status as a global design hub, one of the main objectives of Dubai’s Creative Economy Strategy launched last year by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai. In line with the strategy, Dubai Culture is working to strengthen education in creative fields and, in turn, support the emergence of creative talent within the industry while establishing an ecosystem of creators in the emirate.

“Bringing global institutions with decades of design experience to the region reinforces our commitment to the sector and to being a cultural and creative hub. We look forward to the incredible talent that will graduate from the Dubai-based institute in the years to come,” said Sheikha Latifa.

Noura bint Mohammed Al Kaabi, Minister of Culture and Youth, said: “It gives me great joy to welcome a world-renowned school of fashion and design to Dubai. I see a great partnership in creation where the UAE and other countries in the MENA region will have the benefit of a world-class design school while Istituto Marangoni will benefit from the untapped talent waiting to be exploited.

She added, “The UAE is making waves in the creative space and building an ecosystem for future generations to contribute effectively to the creative economy. We are focused on developing our cultural and creative industries to make them a more important part of the UAE economy. We believe that nurturing talent is key to developing the creative sector, and Istituto Marangoni will play an important role in achieving this. Giving a world-class education and specialized skills to our young people will stimulate their creative energy and support emerging talent.

Showcasing talent

Stefania Valenti, Managing Director of Istituto Marangoni, said: “It is an honor to celebrate the opening of Istituto Marangoni Dubai at the Museum of the Future with the warm endorsement of [Sheikha Latifa] and [Noura Al Kaabi]and in this museum where our immersive experience found its perfect space.”

With this launch, Dubai joins the ranks of other world fashion capitals, including Milan, Florence, Paris, London, Mumbai, Shanghai, Shenzhen and Miami, which host an Istituto Marangoni school. Valenti said that with qualified professional staff from Italy and an innovative “learning-by-doing” approach, students at Istituto Marangoni Dubai will acquire the skills to translate their passion and talent into successful careers.

“Today’s event shows what students at Istituto Marangoni can achieve. With the opening of our school in Dubai, we are offering aspiring local fashion and interior designers the opportunity to gain the skills and knowledge needed to jump-start their careers. Istituto Marangoni is committed to playing an active role in the Middle East to foster a new ecosystem of talent, institutions, stakeholders and industries. We hope to help nurture a new generation of fashion designers in the region, with particular attention to empowering women in their area of ​​interest, be it fashion, design or the arts,” Valenti said.

The show featured the works of the top five graduates of Istituto Marangoni’s fashion design courses in Milan, Florence, Paris, London and Shanghai. The grand finale of the show saw luxury fashion designer and famous Istituto Marangoni alumnus Rahul Mishra showcase his work. The first Indian designer to showcase at Paris Haute Couture Week, Mishra paid homage to her alma mater by showcasing some of her creations on the catwalk that blend traditional Indian designs with modern luxury fashion trends in a “fashion slow, sustainable and ethical”. approach”.

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