Unlu launches Singing Talent Show on Smule to support singing talents across India


The first of its kind opportunity to provide a platform for singing talents across India to showcase their abilities and learn digitally from Unlu’s mentors.

Abhay Jodhpurkar

Entrants have the chance to play with and get feedback from playback singer Abhay Jodhpurkar, known for singing for Shah Rukh Khan in the movie Zero.

Taking a head start in supporting Indian singing talents to build careers in music, Unlu launched the first singing talent show on Smule. The partnership spares no effort to woo India’s untapped yet talented creators by finding them and launching them into the industry.

Apart from giving wings to their dreams, the show will give contestants a chance to showcase their talents in front of the show’s lead playback singer and judge Abhay Jodhpurkar who shot to fame after singing for actor Shah Rukh Khan in Zero movie. In the future, the company also plans to launch more such digital talent shows to seek out top talent globally.

Commenting on this, Tansha Batra, Manager – Partnerships at Unlu, said, “India has a huge number of singing talents that are unexplored and if given a chance they can perform on a global stage, mesmerizing the whole world. Using digital mediums, we want to hunt these talents from all over India and help them build their musical career. This is our third such talent IP in the past two months and we should be releasing many more as the talent hunt never ends.

Recognizing that many talented singers use karaoke-focused Smule for training, the brand is taking this opportunity to find great singers in India. This is the first time he has given contestants a chance to win the show and also excel in their music career. The top 60 singers will lead to a 3-month complementary training led by the Unlu team at no cost. Here, mentors will help them launch their first singles. It’s a great opportunity for people, even in the most remote corners of the country, to showcase their talent using just a smartphone and the internet.

“The connecting power of music has never been more evident than it is in today’s world,” said Bill Bradford, President of Smule“Smule attracts talented singers from all corners of the globe, and India is no exception. We are delighted to partner with Unlu for our next big talent search and are proud to be the platform where the next generation of singers can develop their singing and performance skills. We look forward to receiving applications from the stars of tomorrow,” he said.

The show is the best example of how Unlu uses digital media to open up new possibilities to support young talent. Notably, participants here will have the option to choose to sing in Hindi, Tamil or Malayalam. They will receive feedback from judges and support from Unlu mentors. He had recently launched a similar IP called Unlu Singing Stars on the Social Video platform, Triller.

Unlu is a one-of-a-kind platform that enables learners from different fields such as music, writing, and acting, among others, to build careers and relationships with living legends, other creators, and mentors. The startup aims to become the largest monetizable content creation platform.


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